Question 4&5

Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

The design of a customer centric Web site is very important as it will be a key success for any organizations in order to well answer and understand what does your users really need, what does he want to accomplish when he interact with your web site. Also it will help the organization to know why the user came to visit your site. In fact, the design of the website will be one the first details that the user will be confronted with. The better the organization will catch the user's attention the better it will be to keep the user's loyalty.

Besides, the dedign of a customer centric web site is very helpful for any organization in order to precisely focus on the customer’s desirer such as:
-evaluate the business and the product
–clearly select a product and make a transaction.
–providing your user some help when a transaction is being process. For that the organization has to establish and ask the right questions at the right time and to the right person.
–organizations has to provide some regular feedback (some positive as well as negative's one)
–to stay informed so as to be aware of any updated product or other ancillary products or services to enhance their customer experience.

It is quite difficult for any organization to accomplish an accurate design for their web site which has to correspond exactly to their user's desire as:
-first, all customers have different will, desires and objectives when coming to a web site
-secondly, organization needs to be able to browse in a targeted way. Understanding about the product or service before making a decision
-the third point which is hard to accomplish comes when the purchase or a decision is being proceed, it will requires a lot of details, shipping process, the availability of the product in stock, if it is a gift then a separate address will be needed, does the vendor is reliable or not, and finally and a very important point is does the customer feel secured about the while transaction process?
-also, when the question of help have to be well measured as the customer really rely on that aspect before, during and after. For that the organization will have either to provide a real person or a database. The organization will have to forecast the customers' preferences.
-finally, customers will expect feedback from your organizations, this will require some
specifics and deep research and understanding of the users which are not easy to describe either because it is virtual but also because collecting a huge and different amount of customers' opinion is really hard , and could even be imprecise.

 

Question 5:
Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the Web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business.

A website is a collection of web pages (documents that are access through the Internet), such as the one you're look at now. A web page is what you see on the screen when you type in a web address, click on a link, or put a query in a search engine. A web page can contain any type of information, and can take in text, shade, graphics, cartoon and noise.

When someone gives you their web address, it usually takes you to their website's home page, which be supposed to introduce you to what that site offers in terms of in order or other services. From the home page, you can click on links to reach other sections of the site. A website can consist of one page, or of tens of thousands of pages, depending on what the site owner is trying to achieve.

Advantages

Websites can get better business to customer relations in more conduct than just by means of communication, hold up and up to date general in order. A website can also tell a user of their project’s position, account information or balance. The convenience of a website helps increase output, presentation and rate. Producing a consistent product or completing a particular service in less time than projected always makes a customer content. It takes months to increase a good customer, but seconds to lose one, and it is hard to lose a content customer.

Disadvantages

It may be not easy for researchers to position, especially if there are many similar sites. Because it is not “published” or authorized by a reputable source, the site may be unnoticed as inaccurate. The information on the site may not be reliable. Information may be interpret incorrectly or used inappropriately. A connection to the web is needed to access the information, which will be impossible if a computer and connection is not obtainable. It may be difficult to reach your target audience. Because the writer is not present when others are retrieving information there is no opportunity to ask questions or have things explains in greater detail etc. The site may go down or the computer may fall down. Site may be difficult to use if experience with the internet is limited.

 

The mass media can have a reflective result on instruction. It has the power to change opinions of schools and colleges in one headline. If the media declare an education policy a sham, or praises it, their word is straight away taken as the truth. This is a growing problem globally, because people believe the media, no matter what they say and this means that it has considerable power to scaremonger, and makes the public believe propaganda that may not be true.

Advantages of mass media in education:

The mass media is a great tool in grade and inspect schools and universities. For example, tables such as the good university guide give a reliable top 100 university, and supply all the facts and figures to help you hope a university or school that suits your wants. It is also useful in performance success in schools and universities, by approving those who get the best results out of their students. Through the mass media, they then become more fashionable through their achievement.

Disadvantages of mass media in education:

It can publicity up troubles with education and has a propensity to over information the bad things without looking in great point at the good. An example of this is the new disaster over tuition fees in British universities. Most are now charging £9000 per year, even though at first the media said, only the top few would be able to charge this amount. As soon as it was announce, the media straight away up to date us all how much we had been betrayed by the government and how thousands of young people would now not be able to afford to go to university. The media cruel the image because it made universities look like they were charging unfair prices when it was up to the government all along how much they charged

 

Personal Contact

Promote products on the web is different from using personal contact. Promoting products using personal contact is the one way to do, we just have to know the person.  We can just contact and call them in a straight line for asking to concentrate a product biracial contact number or email address. For example we promote a fishing rod to our friend. But sometimes not all people will come because some of them are busy or not plan to coming